The competition among car dealerships can be fierce. Before the ongoing crisis, the automobile industry experienced record sales growth, and some dealers had trouble meeting consumer demands. In the current environment, it’s essential to use effective advertising, maintain safety precautions for employees and customers and utilize eco-friendly methods to lower operational costs.
Physical and Digital Advertising
Your advertising program should be consistent and allow your business to stand out in a crowded field. Advertising banners, signs, flags and other promotional products are essential to drawing customers into your dealership, and you can purchase auto dealer supplies Bellevue WA from a trusted distributor for professional results. For digital marketing, assemble a qualified team to utilize social media, email marketing and blog posts.
Safe Workspaces and Waiting Areas
With several companies shutting down due to multiple infections, your business should follow safety guidelines to minimize risks of infection and provide a safe environment for customers and staff. Enforce social distancing among employees and remove large tables in breakrooms and conference rooms. Also, you should institute a sanitation program that keeps high-contact surfaces clean in the office and waiting areas. Hand sanitizer should be accessible in several areas in the dealership, and remote work options may be necessary to avoid crowding in offices.
Eco-Friendly Practices
Although you may be wary of implementing green practices, you’ll be impressed by how much money you’ll save in operating costs. Installing LED lights with automatic fixtures can lower your utility bill and decrease your repair costs. LEDs last six to eight years longer than standard bulbs, and they use less energy to function. You can also perform an energy audit of the dealership to determine if you have inefficient machinery, appliances or insulation. Energy audits will only take a few hours and can be performed after the employees leave.
Although the world is full of uncertainty, you can run a safe and efficient operation that will continue to prosper in brighter times.
