There are more ways than ever to get a message out to consumers. From social media posts to event sponsorships, companies have to find creative ways to stay in their customer’s minds. When done correctly, running a radio commercial can be a wonderfully effective way to deliver a short, snappy message to large groups of people.
1. Be Concise
Radio spots are normally short, so the time should be utilized fully for the best impact. The message should be clearly conveyed so that customers know exactly what the product is, how it will benefit them and where they can find it. Use a strong call to action to motivate customers to go to a store or website as soon as possible.
2. Use Unique Sounds
Connecting a memorable sound to a message can be a great way to reinforce the message and allow the commercial to stick in customer’s minds. A snappy jingle and a great commercial voice over can go a long way in differentiating the brand from competitors. Many companies have successfully used unique sounds to become instantly recognizable, some of them with as little as a single note.
3. Consider the Target Audience
No matter how well the message and sounds are crafted, they will fail if they do not resonate with the target audience. The age range, interests, salary ranges and location of the people who make up the target audience should be taken into careful consideration when creating the radio commercial. A commercial that uses a lot of modern slang and loud music may appeal to teenagers, but it is unlikely to succeed as an advertisement aimed at retirees.
Using radio commercials as part of a marketing strategy can be incredibly successful as long as the message is carefully thought out and developed to appeal to the target audience.
