Prospecting in the real estate business is all about finding ways to get off-market properties into your hands at below-market prices. Often this means rehabilitating a lot that has fallen into disuse, but it can also mean taking one that’s currently undervalued but serviceable and finding the upgrades that maximize its value in the marketplace. Whether you’re looking to rent at market cap or to flip a sale and move on to the next investment, you need to know how to make contact with the leads that bring you to property owners who want to unload these parcels of land and the buildings on them if you want to be successful at real estate prospecting.
Direct Mail: Effective Print Advertising
When it comes to both the cost per impression and the conversion success rate, direct mail is an attractive model to use for this kind of real estate marketing. Fliers are easy to design quickly with modern tools, and high-quality prints in vibrant color on sturdy card stock grab the eye and help the right landowners see the opportunity you’re offering. On top of that, direct mailing programs reach the whole community, not just a segment that follows a particular form of media. Combining this approach with other inexpensive marketing choices like social media advertising and a good web site can help you bring in more business, so you have the chance to make more money.
When To Launch a Campaign
Many investors focus on a single property at a time, doing their own product management. That means you don’t want leads contacting you to sell a property until you’ve got a pile of working capital and you’re ready to buy again. Limited mailer campaigns allow you to put the word out when you’re actively looking, without worrying about contacts when you are not looking to make a deal. Many online advertising methods rely on continuous new content, which can make it hard to put marketing on hiatus when you have to oversee renovations.
