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Commercial modeling provides many avenues for success

Everyone in society is familiar with modeling from watching men and women on the catwalk and on television shows and reality programs. However, that high-fashion, fast lifestyle is just representative of one type of modeling in which you or a loved one could become involved. Commercial modeling is another popular, lucrative, and viable avenue that is in need of new blood every single day.

Promotional modeling involves wearing apparel designed or sold by a client or handing out items intended to promote an individual or business. These types of models are generally age 21 or older and can be called on to work at conventions, trade shows, and other venues where person-to-person marketing can be beneficial or a business. The model’s job is to interact with the public, hand out items or samples, and generally represent the brand as positively as possible.

A second type of commercial modeling is called “tea room” modeling. This form requires men, women, teens, or children to show off styles and designs for a client in an informal setting. While young models are sometimes needed, this form of commercial modeling often is geared more toward adults since they may be asked to answer questions about the clothing they are wearing.

Finally you have print modeling. Everyone sees print modeling every day, but may rarely tie it in with commercial modeling. This form of modeling is open to all ages, races, and genders since clothing in magazines and catalogs is marketed to everyone. Print modeling is generally requested through a model’s agent, and the model is then contacted and told where to go. On site, the model is given clothing to wear and must positively promote it in photos that are suitable for printing.

Regardless of which area of commercial modeling you choose to pursue, you will likely benefit from an agent. A good agent will be able to market you and your look to potential customers and make the most of all opportunities you may receive. Research the commercial modeling agencies in your area in order to find one that best represents you. Your agent will work hard to help you find success in your chosen field.


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